How to make Big Money with your Own Newspaper
This is a very lucrative business, and it's
growing in demand and popularity. There are thousands of people
in all parts of the world who are making hundreds of dollars
each week, just reading and clipping news items in the privacy
of their own homes!
The press-clipping business is very much misunderstood by
most people, and therefore there are a lot of people who are
very skeptical about it as a way for ordinary people to make
extra money at home. If you explain to friends or neighbors
operate a press clipping business, most of them will think
you pore through the obituaries, funeral notices, and wedding
announcements. Clipping these out and sending them to the
people or relatives of the people being written about.
In reality, this is but a very small part of the home-based
newspaper clipping service. The really successful press clipping
services have contracts with companies and organizations that
want to keep current on any number of matter reported in the
Some companies hire clipping services in order to keep track
of what their competitors are doing. Other companies, including
businesses of all kinds, use clipping services as a means
of locating sales leads and new customers. National magazines
newspapers are always in need of different or interesting
material, and frequently employ home-based clipping services.
To set yourself up in this kind of business, you'll need
only a pair of scissors and as many different newspapers and
magazines as you can subscribe to. A visit to your local library
should be most informative relative to newspapers and magazines
available to subscribers.
You should also visit your local wholesale paper house,
or make a deal with your local stationery store to buy labels
at a discount price. You'll want to attach these labels to
the top of each clipping you send to your clients. On these
labels, you'll want to print the name of the publication the
clipping came from, and the date it appeared, as well as your
own name and address.
The next step is simply to start clipping articles that
mention or talk about specific companies or people. File your
clippings in envelopes or boxes according to industries or
types of businesses, by company name, and according to the
names of the people mentioned.
Once you have ten or more clippings that talk about a particular
company or person, put them in an envelope and send them to
that company's owner or public relations director. You should
include a short note with the clippings, explaining your service
and your fee.
You should try to get your clients to agree to pay you a
monthly "reader's fee," for which you agree to look
for anything in the newspaper about him or his company or
industry. Every time you spot such an article, you of course
clip it and send it to him. A minimum monthly "reader's
fee" is usually about $25, but it can vary according
to the number of publications you read, and the number of
Generally, a clipping service that scans statewide publications
will charge about $50 per client, or $100 per client for those
wanting clippings from national publications. These fees,
of course, are monthly fees, and you can easily see how you
could make some very good money with just 20 to 25 clients.
To promote and build your business, you can scan your local
business services directory and send out a solicitation letter
to each of those listed. A couple of days after you've posted
your sales letter, you should follow up with a phone call.
A short, to-the-point ad under "Business Personals"
in your daily newspaper will also bring in new clients for
you. And as soon as you can afford it, go with at least a
small display ad in the yellow pages of your telephone directory.
You should definitely contact the public relations firms,
advertising agencies, and civic organizations in your area.
Explain your services and ask them if they have any special
clients or needs you can help them with. You'll find many
of your local political and "cause" groups very
interested in receiving clippings about their opponents.
Clipping services in one form or another have been around
since the advent of the printing press, and as stated earlier,
they're becoming more in demand. It's definitely the kind
of business anyone who knows how to read can set up and operate
with an absolute minimum investment.